Sep 15 2006 at 7:45pm
You have got to be kidding me – Nissan 2.0???
This has gone far enough. That’s right, Nissan has released some new ads advertising their vehicles as “2.0″. The ad in the current issue of In Style describes their mini van as “Family Room_2.0″. Their US site (“turn up your speakers for the full experience“) seems to indicate that the madness has just begun. Check out the reflections on the navigation! No 2.0 site is complete without that! (puke)
Liam says: “Some fucking middle manager came up with that, didn’t they?”
Just when we thought that everyone was starting to figure out that the whole thing is a bunch of bullshit, the offline marketing twats get ahold of it! Great. How much more of this will we have to put up with?
A brief history of Web 2.0 revelation:
- September 19, 2005: Web 2.0 is crap at Bedlam 2.0. Check out the title on the little question mark next to the logo.
- December 9, 2005: Liam & other TWF’ers write that “Web 2.0 doesn’t exist!
- December 19, 2005: Why Web 2.0 has jumped the shark from Read/Write Web
- January 16, 2006: barely comprehensible Zeldman rant about Web 3.0
- August 22, 2006: Berners-Lee disses 2.0, again at Read/Write web
- Just for fun: Web 2.0 Bullshit Generator (note that it’s in beta, and includes a shiny reflection! Oooooohhhhh)
Any other web 2.0 bullshit links?


