The challenges of running a webmaster forum

Running a webmaster forum is a difficult thing to do. I’ve been running The Webmaster Forums for almost 5 years, and moderating for 6 years before that. It’s a part of me. The problem? We get a lot of spam. In fact, I spend at least half an hour every morning taking care of spam. The outright spam needs to be removed. Links pasted within posts need to be edited out. User IP’s need to be checked to make sure these spammers don’t have  multiple accounts. Some users need to be sent a private message with a warning about breaking the rules. Our moderators spend time on this too. It’s endless.

This takes up time. Time I could be spending with more valuable contributions to the forum. I could write more valuable posts. I could add more functionality that would be helpful to users.  I could write more blog posts. I could write more articles for A Padded Cell. I could clean my house.

The topic of SEO

Most of these spammy posts come in the SEO and Marketing forums. I suspect that many of these people work for those companies that send you unsolicited email telling you that they can get your site to the “top of Google”. Unfortunately, many unsuspecting website owners fall for that.

These people think that forum signatures are a good way to get backlinks, and they have a tiny bit of knowledge of SEO (seeing as how they work for an “SEO company”), so they post a bunch of crappy posts in our forum. Thus, our forum becomes filled with crappy SEO posts.

We don’t want to be an SEO forum!

We don’t! And yet, because we rank well for “Webmaster Forums”, this is what we have become. If given the choice, we wouldn’t call that. This is a legacy thing for us. This forum was started back in the 90′s. It was one of the first forums of it’s kind. In those days, SEO was only one of the many things as “webmaster” might do. In those days, web people weren’t nearly as specialized as we are now.

What I’d really like to do is ditch the Webmaster Forums domain and  merge everything into A Padded Cell. Then we might have a better chance of attracting the kind of members we want. The problem is that we’re currently first in Google UK for “webmaster forums” and second in Google Canada. How can you abandon a #1 ranking in Google?

Where do these people come from?

We have noticed that the majority of these spammy posts come from South- and South-East Asia. Normally I’m a big fan of diversity. It’s always been one of the strengths of our community. But this is starting to become a bit of an issue. Lately they’re even becoming more open about where they’re from. They used to say they were from the US or Britain, but now they’ll be honest (which I don’t mind, because lying about where they’re from really annoyed me).

Why is it an issue? Well, mainly because I think it can be off-putting to other members. They may think that everyone in our forum is from these regions and therefore they don’t fit in. These members don’t write English very well and their posts often don’t make sense. They also tend to use wording that would seem strange to native English speakers (e.g. calling other members “dear”). Add this to the fact that the actual content of these posts is not very strong.

All of this would be fine in smaller amounts, but when the majority of our posts have one or more of these issues it tends to lower the quality of the forum overall. If the quality of the post content was better none of this would be a problem.

Of course, I don’t mean to say that all members from South-east Asia are problems. They’re not.  We have some very good members from that part of the world. It just so happens that most of the spam comes from there too.

Do people even want to talk about design & development?

It seems that few people want to talk about anything other than SEO. I was wondering what it is about these topics that make them more popular than others. There are a few factors that could contribute to that:

• In design & development, forums aren’t that important. I imagine there are a lot of designers and developers who have never participated in a forum community. In SEO and Marketing, the opposite is true. Forums are an important part of the professional community, and there are a lot of them. In comparison, there are relatively few forums that focus more on design and/or development. Why is that? Do people just not want to talk about web design? I actually think that the SEO community overall is much stronger than the design and development communities (but that might be a topic for another post!).
• SEO is easy to talk about. It’s easy for people to have an opinion about simple questions like how to improve your site ranking (not that these opinions are necessarily good ones!). It’s also easy to articulate what these techniques are. How do you explain a process of problem solving in design or programming? How do you explain a design approach that is innate?
• Design & development questions often don’t prompt ongoing discussion. A question on SEO, such as “how do I get more traffic” can get a lot of responses over time. In contrast, design and development qustions are often very specific. This doesn’t line up in IE6. How do I fix this code? They don’t need answers from multiple people, let alone an ongoing discussion. Once the problem is solved the topic is over.

We are also targetting a more beginner level audience. These people don’t live and breathe web design like the professionals do. It might be a hobby, or a tiny part of their job. They might just be starting out in the profession. Engaging these users is tough. Currently I am reading the Art of Community by Jono Bacon and it’s giving me a lot of ideas.

The sentimental value

I met my husband on this forum. I have spent a tremendous amount of time over the years posting, deleting spam, and otherwise improving the place. This alone is the main reason why I keep doing this.

Posted in General, Personal, Web Culture Post a comment

Comments RSS