Archive for the ‘Marketing/SEO/Monetization’ Category

Oct 18 2006 at 3:00pm

Great Websites: EnvironmentalDefense.org

I came across Environmental Defense the other night when I was looking for lists of safe fish to eat as recommended by Marion Nesle‘s book What to Eat. But that’s besides the point. I was immediately struck by how engaging this site is. At first glance it’s nothing special – basic web site, mostly text, conservative, partially table-based layout. Nothing special, right?

Well, maybe not. Read more…

Jul 12 2006 at 1:41pm

Ad blockers and the future of website monetization

It seems like ad blockers are becoming more and more widespread. Now that pop-up blockers are established browser features, things are going even futher. There is the adblock extension for Firefox and content blocking in Opera (and requests for an adblock extension). Both browsers also have the ability to put in custom user stylesheets for individual sites, which many people are using to block ads. (sorry, I’m not sure what’s available for other browsers and as plugins for IE)

So what does this mean for website revenue? Will we have to find new ways to make money from our sites? How do you even know if a lot of people are blocking your ads? Do people only block the really intrusive ads or will they block everything? As ad blockers become more widespread, will online advertising disappear altogether?

Read more…